Alberto Culver Studios is a fictional Chicago-based recording studio founded by two rock musicians who work with local up-and-coming bands to help bring them to the next level with high quality sound and production. Alberto Culver offers a variety of services for local musicians such as recording, editing, mixing, and mastering.
The logotype features a Victorian typeface that is reminiscent of faces used by bands in the genre and represents the experience of the founders. The logo also features a slick modern script that represents the fresh new talent of their clients. The rich, maroon red of the logo represents the energy, passion, and dedication associated with musicians and rock music as a whole. The gold evokes the warmth and security the studio provides, as well as their gold standard of quality. The descriptor of the logo is also treated with a bold rule to symbolize the strong and lasting relationships they build within the local rock community.
