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Study Bean Coffee


About The Brand

Study Bean Coffee is a fictional brand of cold brew coffee targeted to college students looking for a quick boost to keep them going through their studies. The company is based in Seattle, Washington, which is regarded as a world center for coffee roasting and coffee supply chain management. Many of the city’s inhabitants are coffee enthusiasts and the city is known for its prominent coffee culture. Study Bean was designed to give students the extra boost they need while giving them a fun, positive experience to lift their spirits and give them energy in a sometimes stressful learning environment.

Behind The Design

The brand has a fun, unique design that draws people’s attention. The illustrative approach was chosen to give the brand a lighthearted personality that helps it stand out among the competition. Each label features playful illustrations with each distinct flavor. The vibrant color palette combined with the handwritten type for the logo further emphasizes the brand’s personality and college theme.