Anti-Bullying PSA is an animated short with a valuable message on bullying. I chose to do an anti-bullying animation because it’s something important to me that I’ve personally dealt with as a kid, so I know how difficult it can be to go through. The animation follows a new kid at school who is bullied for being different. The entire animation was illustrated and animated in Adobe Animate.
The overall goal for the animation was to create something that would evoke an emotional response to help facilitate change and prevent bullying. The animation uses a hashtag as a call to action to encourage people to make positive change. For the animation itself, I wanted the style to be simplistic while still getting the message across. I used simplistic character designs on top of a moving paper background to make it feel appropriate and relatable for middle and high school students.
