About The Campaign
To overcome the notion that Wite-Out is a dated product, I created an ad campaign that repositions Wite-Out as a creative tool for artists. The campaign showcases different ways that artists can use Wite-Out products to create and not just correct written mistakes. The tone of the campaign is meant to be fun, inspiring, and thought-provoking to engage the audience and get them interested in using Wite-Out as a creative tool.
